Marketing Manager (Pretoria)
Job Description
We are seeking a dynamic and results-oriented Marketing Manager to lead our brand growth initiatives in the outdoor and hunting retail sector. This individual will be responsible for creating and executing strategic marketing plans that increase brand visibility, drive sales, and foster strong customer loyalty. The ideal candidate will have a proven track record in retail marketing, a deep understanding of outdoor products, and a genuine passion for the outdoor lifestyle.
Minimum Requirements / Qualifications
Minimum Requirements:
- Minimum 5 years of marketing experience, with at least 2 years in
a retail-focused environment. - Bachelor's degree in Marketing, Business, or a related discipline.
- Strong knowledge of and interest in outdoor and hunting products
(personal passion for outdoor activities preferred). - Understanding of the local firearms market and relevant industry
trends
Responsibilities:
- Strategic Marketing Planning
- Campaign Management
- Digital Marketing
- Brand Development
- Team Collaboration
- Customer Engagement
Skills:
- Excellent project management and organizational skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management, CRM systems).
- Strong written and verbal communication abilities.
- Self-motivated, able to work both independently and collaboratively.
- Proven success in driving sales through marketing initiatives.
